Nana Ama McBrown Set the Influencer Standard — Gisela Amponsah
Gisela Amponsah Says McBrown Was Influencing Before It Had a Name
Social media influencer Gisela Amponsah says Nana Ama McBrown is the true definition of an influencer, pointing to her long-standing impact before social media made the role mainstream.
Speaking on Okay FM with Nana Romeo, Gisela said she admired McBrown from her early acting days. She explained that the actress was already shaping opinions and promoting brands long before the term “influencer” became popular.
“When we want to say who an influencer is, we would give it to McBrown,” she said.
According to Gisela, McBrown’s influence was clear even before the industry had structure or recognition. She said the actress understood how to connect with audiences and promote brands in a natural way.
She noted that McBrown has worked with many brands over the years and has consistently delivered strong visibility for them. That consistency, she said, is what sets her apart.
Gisela added that many influencers today look up to McBrown as a reference point. She said her ability to balance authenticity with promotion has shaped how influencing works in Ghana.
Beyond that, Gisela addressed a common perception about the industry. She said influencing should not be seen as a space only for women.
“It’s possible for men to also take influencing seriously. I don’t see the difference between what a woman will do and what a man will do,” she said.
She explained that influencing is built on lifestyle and storytelling. In her view, both men and women can use their experiences to inspire audiences online.
Gisela also spoke about how the industry has changed. She said influencing existed before, but it was not as structured as it is today.
“I started influencing in 2020, but what we used to do back then is not the same as now,” she said.
She added that content styles have evolved, and payment systems have also changed. According to her, influencing has become more organized and more commercially driven.
Her comments reflect a wider shift in Ghana’s digital space. Influencing has moved from informal promotion to a defined industry with growing opportunities.
At the center of that shift, McBrown remains a key figure, seen by many as one of the earliest examples of influence in the modern Ghanaian media space.
